Wazzor "One city, one store, one design" strategy was launched to help terminals create differentiated competitive advantages
发布时间: 2023-09-25
浏览次数: 37082

With the change of consumption concept, people's requirements for products gradually from cost-effective to high added value, in quality, design, service and other aspects of the traditional enterprises put forward higher requirements, which also drives the custom home industry brand transformation and upgrading. High definition, will become the future development trend of custom home industry. In the era of the jump in home aesthetics, WAZZOR system doors and Windows are also making breakthroughs as a brand of high fixed doors and Windows.


"One city, one store, one design"

Create a differentiated competitive advantage


Chernyshevsky once put forward a famous thesis in Life and Aesthetics, that is, "Beauty is life". In the environment of consumer contention, it is difficult to remember a brand, but it is easy to remember a creative space. In the face of consumer demand and concept upgrading of the present, no new and the same terminal design, has long been unable to attract consumers. How to transform the consumption scene into real purchasing power has become the focus of today's door and window brands when building stores.



Facing the iterative internal volume of the consumer market of doors and Windows, Wazzor system doors and Windows understand the importance of empowering terminals, creating differentiated competitive advantages, the new release of the "one city one store one design" strategy, and cooperate with many well-known domestic designers, with the influence of designer IP, open the local high-end consumer group market, driving store marketing growth.


Different from the traditional door and window industry fixed copy model, Wazzor "one city, one store, one design" is more based on the specific analysis of different market characteristics in different cities, targeted from the product structure, application scenarios, moving line layout, user needs and other factors, to help the terminal to break through the cycle of homogeneity, enhance market competitiveness and brand influence.



Every Wazzor City School of Beauty

It's a new brand expression


As the home space has become the ultimate expression of consumers' attitude towards life and an important projection of aesthetic orientation, the high quality door and window brand represents not only the builder of a beautiful living area, but also an important force leading the high-end life aesthetics to move forward.


The "One city, one store, one design" strategy proposed by Wazzor system doors and Windows not only undertakes the concrete performance of product function display, brand culture, etc., but also creates a scene experience space with a better life as a proposition. In the design into more of the city's humanistic characteristics, with the exclusive personalized, customized, advanced attributes of the high quality doors and Windows brand more fit, committed to bring consumers a different visual experience, inspire the infinite imagination of quality life.



At present, "One city, one store, one design" has been launched in Shanghai, Xi 'an, Chengdu, Kunming, Hangzhou and other places, designed by a number of excellent designers, soon to meet with you. I believe that every Wazzor City School of Beauty will be a new brand expression.


Foshan headquarters Wazzor doors and Windows beauty Academy

Design team: Guangzhou Duoji Decoration Design Co., LTD


WAZZOR, derived from the German word Wazzor, means "water". The good is like water, water conservancy and all things are not contested, the husband is not contested, so the world can not compete with it, water symbolizes the Wazzor brand of high definition innovation, green sharing and sustainable development spirit.



Wazzor Doors and Windows Beauty Museum, extract the artistic form of water and whale elements, the pursuit of space flow and design of the breathing sense, but also give a vast and far-reaching artistic conception, doors and Windows aesthetics and light and shadow blend, so that the space in the virtual and real visual level, present the ultimate artistic atmosphere.



Shanghai Red Star No.1 shop Wazzor door and window experience Hall

Shanghai three red pine design founder Fan Li teacher


Shanghai Red Star No.1 Wazzor Door and Window Experience Museum invited Shanghai three Red pine design founder Fan Li master design. For many years, Ms. Fan Li has led the team to study the design services of top villas, office buildings, high-end clubs, etc., to elaborate the understanding of art with unlimited, professional and interesting design concepts, and to create life aesthetics with cultural transmission value.


▲ Shanghai three red pine design founder Fan Li teacher


Shanghai, the reason why it is called the "magic city", its magic lies in its perfect compatibility of "new and old", "modern and traditional", not only maintaining open and advanced elements, but also integrating historical heritage and humanistic care.



Shanghai Red Star No. 1 Wazzor Door and Window Experience Museum, with modern and simple Western architectural style as a starting point, but also skillfully integrated the concept of traditional Chinese garden "garden", nature, space, aesthetics interwoven here, experience is the main, products as a supplement, so that consumers in this space to find the true interest, creating a hidden in the city side of the world slow life mood.



Xi 'an Daming Palace Wazzor doors and Windows culture and art Museum

Yi space design founder Ao Jing teacher


Xi 'an Wazzor Doors and Windows Culture and Art Museum invited the founder of appropriate space design teacher Ao Jing to write the main design. The commercial space works created by teacher Ao Jing have won the gold AWARD of Italy A 'Design AWARD, the GPDP AWARD of France and other international awards. Her innovative "brand + space +IP" DESIGN model has continuously exported many high-quality works.


▲ Yi space design founder Ao Jing teacher


At that time, after thousands of years, Xi 'an, the ancient capital of 13 dynasties, is still alive, forming a harmonious coexistence of ancient and modern charm, full of irresistible charm.



It is this profound cultural heritage that brings inspiration to the design of Xi 'an Wazzor Door and Window Culture and Art Museum, which interprets the aesthetics of prosperous Chang 'an and the eastern landscape one by one with contemporary design language, and awakens people's cultural understanding, emotional resonance and spiritual identification of space.



Chengdu Nanfusen Wazzor door and window life hall

Degree one balance space design founder Sun Kang teacher


Chengdu Wazzor door and window Life Hall invited the founder of the space design Sun Kang master design. Mr. Sun Kang is good at running the concept of elasticity through the interaction between people and fields in design, pursuing the space aesthetics that changes in balance, and practicing the flexible and elastic aesthetic design concept that he has implemented.


▲ Degree one balance space design founder Sun Kang teacher


Chengdu, a city with a long history, has nurtured countless creativity with an inclusive and free attitude, making innovation its constant "urban gene".



Chengdu Wazzor Door and Window Life Hall breaks through the open and transparent design layout commonly used in traditional stores, and creatively plans the space into a "box". Through the opening and closing of doors and Windows, considering people's experience when moving in and between boxes, it emphasizes the composition of different fields, and the sense of drama is more intense.



The competition in the future market is not only the competition of products, but also the competition of stores, channels and end consumers. Wazzor system doors and Windows step on the rhythm of the market to ride the trend, through the differentiation advantage of "one city, one store, one design" to create a strong and powerful, high-end and accurate enabling help, "Hatching big business - helping big business - rich big business", to help the terminal to achieve sustainable and high-quality development.

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